The U.S. food and beverage maker said it is uncertain that any further formal proposal will be made to Unilever or that an offer will be made at all.
Kraft Heinz jumped 10.7 while Unilever surged 14 per cent after Unilever rejected a bid worth about US$143 billion (S$200 billion).
"Kraft Heinz are attempting a massive push on the fast forward button, for to acquire the sheer scale of brands that Unilever represents through one-off acquisitions could take decades".
Unilever commented: "This fundamentally undervalues Unilever".
Warren Buffett's Berkshire Hathaway and 3G Capital own 50.9% of Kraft Heinz.
Kraft Heinz shares were up more than 7% when the U.S. stock market opened.
Calls betting on Unilever NV shares rising more than 7 percent by mid-March were the most actively traded with 6,303 contracts changing hands.
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At the end of Dec reporting period, 552 institutional holders increased their position in The Kraft Heinz Company (NASDAQ:KHC) by some 33,417,412 shares, 500 decreased positions by 31,438,691 and 201 held positions by 683,024,070. This company shares are 3.45% off its target price of $90.29 and the current market capitalization stands at $106.31B. The stock is now moving above its 20-Day Simple Moving Average of 0.06% with the 50-Day Simple Moving Average of 0.06 percent.
Kraft is a food company, purely and simply, with a heavy reliance on US sales, where price increases are hard to pass on and shopping habits and tastes are seemingly changing by the hour. The company is the world's fourth-largest consumer goods company by sales, with revenues a year ago of €52.7 billion.
"There will undoubtedly be competition concerns given how big any new company would be, and Kraft is already in the process of drilling down on costs as a result of its recent $100bn merger with Heinz in 2015".
The Kraft Heinz Company (NASDAQ:KHC) plummeted -4.19 percent and ended the day at $87.28.
At this stage, Clayton agrees with Unilever's decision to spurn the first advance from Kraft Heinz. The stock's quarterly performance indicates a Positive momentum of 8.34 percent, whereas its last one month trend is Pessimistic with -1.21 percent.
Multiple company employees have indulged in significant insider trading.
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