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Pepsi, Coke ban: Retailers to lose ₹400 crore

03 March 2017

Raja said that there was no estimate available on the revenue for traders from cola sales or the losses they could incur by boycotting them but insisted that the move was undertaken for "health awareness" of the people of the state.

According to reports, some hotels in Coimbatore, around 500 km from here, have already started boycotting Pepsi and Coke.

The Indian Beverage Association has said it is "deeply disappointed" by a call for a boycott in southern India that includes The Coca-Cola Co and PepsiCo brands.

After the stay, there was a ban on the water supply to the plants of both the companies, however, Madras HC's Madurai branch dismissed two PILs against the supply of Thamirabarani water to co-packers of Pepsi and Coca-Cola bringing a good news for them.

"The retail outlets in turn sell them at a lower rate than the MRP (maximum retail price)", Mohan said. The Company owns or licenses and markets over 500 nonalcoholic beverage brands, primarily sparkling beverages but also a range of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. "Whatever you find on the shelves of the stores are leftover stocks and those not taken back by the (distributing) agencies", he said. "We will ask retailers to sell only domestic cold drink brands", AM Vikrama Raja, President, Tamil Nadu Vanigar Sangangalin Peramaippu, told Sputnik.

Most of the traders were also anxious about the infrastructure facilities if they ban these two brands.

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Foreign companies such as PepsiCo and the Coca-Cola Company, together, account for almost 90% of the Rs1,400-crore beverage market in the state.

The Indian Beverages Association (IBA) has expressed concern.

"People also protested against the laxity on the part of the authorities in handling the case", sources said.

"We are not opposing it just because these products are made by the MNCs".

The court decision, which followed a legal challenge by US-based People for the Ethical Treatment of Animals (PETA), sparked a huge backlash and some supporters of the ancient custom fumed over meddling from overseas.

Many who protested against the jallikattu ban said they saw it as an attack on local customs and traditions.