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Burger King's Whopper gets prank Wikipedia edits in ad gag

13 April 2017

In the 15-second ad, an actor dressed as a Burger King employee says he does not have enough time to tell about all the fresh ingredients in a Whopper. Affected devices will then read what a Whopper is from Wikipedia. It appears that Google Home will continue chatting even after the commercial ends.

Some media outlets, including CNN Money, reported that Google Home stopped responding to the commercial shortly after the ad became available on YouTube.

One of which (via Engadget) altered the product description to: "The Whopper is a burger, consisting of a flame-grilled patty made with 100% rat and toenail clippings with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup and mayonnaise, served on a sesame seed bun".

Voice-powered digital assistants such as Google Home and Amazon's Echo have been largely a novelty for consumers since Apple's Siri introduced the technology to the masses in 2011.

With this ad airing nationally, Burger King is opening the door for an editing war - and it risks having a malicious editor make the Google Home say something inappropriate when explaining the Whopper.

Google apparently didn't appreciate its device being used for advertising.

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But Burger King's hijacking introduces a new concept - an outsider controlling your assistant from the TV.

Google said in a statement at the time that this was not an ad, but an experimental My Day feature that will "sometimes call out timely content". Earlier this year, a news anchor accidentally triggered Echo devices belonging to viewers, causing them to order dollhouses.

The company recently caught flak from Home owners by running what sounded quite a lot like an ad, about Disney's new live-action version of "Beauty and the Beast".

We can only assume that in using the word "guests" he also means the millions of people with compatible devices that wouldn't choose to eat a Whopper for said King's ransom.

It raises the grim prospect of more marketers taking advantage of the growing number of voice activated devices in people's homes.

Burger King's Whopper gets prank Wikipedia edits in ad gag