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Google blocks invasive Burger King ad

13 April 2017

"You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich", he says. It appears that Google Home will continue chatting even after the commercial ends.

Perhaps unsurprisingly, some folks on the internet haven't taken so kindly to Burger King's commercial, considering the ad invasive or annoying.

Wikipedia, meanwhile, has yet to put the Whopper page accessed therein under lockdown, but its edit page shows a war of updates, libelously accusing the burger of containing everything from rats and toenail clippings to people.

Smart assistants like Google Home and Amazon Echo are meant to simplify our lives by controlling apps, services and information with our voice.

Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is created to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.

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It really hasn't been a good week for brands, and though Burger King hasn't physically assaulted anyone here, it's natural to feel personally assaulted by advertisements in the home on a device you had originally thought was for personal use. But as Google Assistant users who watched a new ad spot from Burger King recently found out, that convenience can be a curse.

But Burger King's hijacking introduces a new concept - an outsider controlling your assistant from the TV.

But Burger King sees Google Home and other smart speakers as an opportunity to make an impact. Burger King did not immediately respond to request for comment. Within the report, the presenter said live on air: "Alexa, order me a dollhouse", causing viewers' own Echoes to also attempt to order dollhouses. When Business Insider tested it out, they experienced the same thing.

Google wasn't involved in the ad's creation. And, they say, people won't stop editing the page. Consumers typically leave these devices on, meaning they could be triggered at any time with the correct words.

Google blocks invasive Burger King ad