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LaVar Ball's company unveils son Lonzo Ball's $495 shoes

06 May 2017

That said: $495! I'm struggling to balance that eye-popping figure and Dayana Sarkisova's smart piece on how the Balls could win.

Ball released the ZO2's after Nike, Adidas and Under Armour all passed on Lonzo because of his father's demand to have them license the sneaker. Get a pair of children's white Curry Two's because you can afford to do that as a joke when you're on the Big Baller budget.

Lonzo Ball unveiled his own signature basketball sneaker costing almost $500 - after the NBA star-to-be was snubbed by major shoe companies Nike, Adidas and Under Armour - thanks to his father.

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One Warriors reporter cut through all the noise when he asked Golden State interim head coach Mike Brown if he'd ever buy his kids a $500 pair of sneakers from an unproven National Basketball Association player right out of college. So basically, "if you can't buy our shoes you're poor".

The players all make valid points as to what Ball is trying to do, despite the fact that he is going about it in a very in-your-face sort of way.

But the Balls have a plan: Lonzo is pitching shoes from Big Baller Brand, the family's own imprint. But if this line of shoes takes off and the family is keeping most of the money, it might be LaVar who laughs last. The ZO2's will ship November 24.

LaVar Ball's company unveils son Lonzo Ball's $495 shoes