The customers can expect to see new product launches from Patanjali, which will further heat up competition in the FMCG space. For the just-concluded financial year, which ended on March 31 this year, Haridwar-based FMCG company Patanjali Ayurved clocked a turnover of Rs 10,561 crore.
Now operating primarily from Hardwar, Patanjali is looking to set up facilities at destinations such as Noida, Nagpur and Indore, among others, that would take his production capacity to Rs 60,000 crore in the next one year from Rs 35,000 crore now.
Talking about its distribution network, the yoga practitioner said, "We will create more entrepreneurs".
Their biggest and largest share of revenues came from Ayurvedic and Herbal medicine business, which clocked revenues of Rs 9346 crore; while their own brand: Divya Yog Pharmacy sold products worth Rs 870 crore.
Addressing an annual press conference of his Patanjali brand of consumer goods, Yoga guru Ramdev told the media that India should "follow Israel's cue and behead 100, if they decapitate even one or two of our soldiers". Ramdev added that multinational companies would be forced to do a double take on hearing Patanjali's success story.
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The company's turnover was 105 billion rupees in 2016-17, Baba Ramdev said Thursday.
When asked if the company is looking at entering any new product category this year, Ramdev said: "This year we will focus on our growing existing categories". Patanjali has been selling products of daily use like shampoos, dairy products, noodles etc. Honey is around Rs350 crore and would grow to Rs500-600 crore this year, " Ramdev said.
In 10 years since its founding, Patanjali has grown its market share to 1.2 per cent share in beauty and personal care market as of 2015, Bloomberg reported.
Patanjali has said it plans to develop a Rs 1,000-crore food park at the Multi-model International Cargo Hub and Airport, Nagpur (MIHAN), packaging juices made from the city's famous oranges, among other things. At Rs 825 crore, Patanjali's hair oil sales are higher than that of key player Bajaj Corp.
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