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Google redesigns event recommendations in mobile search

12 May 2017

Google today is updating its app and mobile web experience in the U.S.to help web searchers more easily find things to do - like concerts, art exhibits, lectures, festivals, meetups, sporting events, and more - which are happening nearby, either now or in the future.

The feature is said to be live now by typing queries like "jazz concerts in Austin", or "art events this weekend" into mobile search. For instance, that info card that pops up whenever you search for a famous person gives you quick access to stats like their birthday/age, their height, a quick blurb about what he/she is known for, and more.

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Also, there are a variety of ticket seller apps which could be used for buying tickets for any event - again eliminating the prospect for the utilization of Google. "With a single tap, you'll see at-a-glance details about various options, like the event title, date and time, and location", reads the the company's blog post. Till now even to check for the events around them, one must do it in the ticket booking portals but not anymore. You may also add more friends to the event after the notification of attending the event pops up in your News Feed. This new feature would also let users find results according to their current location and other contributing factors for the search. Google has pronounced that the list of supported sites will expand in time. If you like something, click on the item to open more info or to quickly buy tickets.

Starting today, the event is available in the US on mobile web and the Google app for both iOS and Android devices. Plans for global expansion have not been revealed yet.

Google redesigns event recommendations in mobile search