"Look What You Made Me Do", Taylor Swift's newest single from her seemingly gritty and upcoming "Reputation" album, was released August 25 and features lyrics that many listeners believe are aimed at Kim Kardashian West and Kanye West. Drama has grown between camp Swift and camp West over the years, from on-stage interruptions to leaked phone calls. The video premiered at the 2017 MTV VMAs and has since smashed records for streaming music via Spotify and YouTube.
Director Joseph Kahn celebrated the achievement on Twitter, telling Swift's fans "you are all amazing".
Meanwhile, the lyric video, with a head-start after its Friday debut, now sits at 43.5 million views after decimating the previous record for most views for a lyric video in a 24-hour period.
When asked who Swift is referring to, Antonoff told The Associated Press: "That's for her to tell you". Just as Taylor and her marketing team planned it, all other info surrounding the new record remains scarce at this time.
The lyrics contain a barely veiled reference to Kanye West and Kim Kardashian, who tussled with Swift when she objected to the line "I made that bitch famous" in one of West's songs.
If you've always wanted to be one of Taylor Swift's minions, now is the time!
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"Look What You Made Me Do" quickly set three records.
The first single from Swift's upcoming Big Machine album Reputation, "Look What You Made Me Do" is an out-of-the-box blockbuster.
The artwork for Reputation, which features the musician looking sultry in a black and white shot, surrounded by a collection of newspaper headlines bearing her name, will appear on the side of UPS vehicles travelling across America in the run-up to its release in November (17), with the first convoy of trucks already on the road in Atlanta, Georgia, Nashville, Tennessee, and New York City.
"You learn a lot from the people you work with", he said.
On Saturday, the song was downloaded about 200,000 times - it took Ed Sheeran's Shape of You an entire week to get that many downloaded.
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